Archive for Social media
Nice video from Gary Vaynerchuk:
Social media marketing is huge because remember, that’s where people are, and so it can make you money online. And customers expect you to be accessible, answering their questions, dealing with their grievances, and so on.
Why do companies advertise on tv, radio, magazines, etc? Because that’s where people are, or should I say ‘were’. As people spend more of their time online, companies need to follow. However, no one likes to be sold to, and most of the ads are highly untargeted, ie. irrelevant.
Here’s the two-pronged approach you can use. Constantly create or repurpose your content, and use social media to let people know about that content, and grow a loyal following that loves your company (because you respond and give away free content). Make them offers and people will naturally want to check out your company.
So get out there and build your community!
I recently joined Twitter. I wasn’t exactly sure what I should be using it for and if it had any value to me. At one point I ‘followed’ a guy who was calling himself a social media consultant. He was ‘tweeting’ so much that his tweets filled the web page (I use Twitter on the web), making all other posts scroll off the screen. And most of his tweets were discussions between his friends. So I decided to ‘unfollow’ him. He must have had some sort of software to detect that, because I then got a message like ‘Why did you unfollow me?’, ‘Did I do anything wrong?’, and so on. His rule was that if someone follows you on Twitter, you must follow back. I wanted to run away fast!
Perry Belcher did a great series of videos to remind us how to use social media sites, and why you shouldn’t try to make money with social media. He equates social media sites to a party, and his blog to his home. The number one rule is ‘Don’t be an asshole’. Trying to sell things at a party or insisting that people you follow, follow you back is the equivalent of being an asshole.