Archive for Membership Sites
Membership Site Interview with Chris Garrett
Posted by: | CommentsAs you probably know, most of your income will come from a small number of repeat customers. So you have to either come up with an endless supply of new products for them to buy, or you can set up a membership site and charge a recurring monthly fee. Then you add more content each month or do live interactions with your members to provide ongoing value.
Here’s a new interview with Chris Garrett about membership sites and thought you’d like it: Chris Garrett (a high profile blogger) was interviewed on how he has developed several membership sites using WordPress. The whole interview is available for free. I figured you would like to listen 
Chris talks about pricing strategies and the ‘Bikini Concept’ as well. Not sure if/when it will be taken down but right now you can download the whole interview about membership sites here.
Make Money Teaching Online
Posted by: | CommentsA common question or concern is ‘Can I really make money teaching online’? Take it from me, yes you can!
There are many ways you can teach online, from doing one on one webcam video lessons via MSN Live Messenger, Skype to group webcam lessons via Ustream.tv. This would be for teaching or tutoring as you would do in your home or at a a business location. This is great for making real money. At some point you will want to try to get away from what is called ‘hourly-based revenue’. You only get paid when you work, when you don’t teach you don’t get paid.
You can create websites and blogs that teach and earn you revenue by putting ads on your site – whether they be Google Adsense or you try to get sponsors to buy ads on your site. So the content is free to your viewers but you make money from the businesses that advertise on your site.
You can sell information products – such as PDF files, videos, diagrams, etc as I’ve mentioned in previous posts. But a unique and lucrative alternative nowadays is to set up a virtual learning environment, also known as a membership site or continuity program. This is a protected area of your website and sets you up for recurring revenues.
One method that is often successful is to set up what’s known as a liquidating offer. When someone buys a fairly low priced product from you, you give them the option to join a training program at the time of purchase, that will give them access to lots of great content each month. They will also be billed a monthly basis – a great way to take advantage of the 80/20 rule which says 80% of your revenue will come from 20% of your clients.
To learn how to create and market your own content or others, and much more, stay tuned for an exciting announcement tomorrow regarding a relaunching of an awesome online training environment or teaching online.
Getting Repeat Customers
Posted by: | CommentsOver the past few days I’ve been talking about how huge the online learning market is and the importance of educating your potential or actual customers. Potential customers need to be ‘pre-sold’ before they buy and content is great for the search engines. Actual customers will pay for educational material via online courses, videos, DVDs, books, etc.
When selling other people’s products via affiliate programs, I use a variety of methods to educate my readers such as articles, blog posts, videos, diagrams, twitter/facebook posts and so on. But I also create educational content for sale, also known as information products. I’ve chosen for the time being to sell information products that are completely digital – in other words the content is fully online. This is for a variety of reasons such as no physical delivery to worry about, and I can improve the content over time based on feedback from my customers. It’s also great for the customers because they get instant access to the content.
Information products could be e-books (I do PDF files), audio files (mp3s), videos, or web pages. I create my content in Microsoft Word and ‘print to PDF’ using a free PDF driver. For video I use a Logitech Webcam Pro 9000. I also bought 3 point lighting and a background with support frame to make the videos more professional. You can attach these files to an email or send the customer an email with a link to a web page. I’ve automated this process using a service called 1ShoppingCart. When someone buys a product, 1Shoppingcart handles the payment and sends the customer an email with the product location (either attached or via a link). The beauty of digital delivery is that it is automated and the link expires after 24 hours so that it can’t be shared with others.
It’s great to sell information products but it will be challenging to find an ever increasing number of customers. If you know the Pareto Principle, 80% of your revenue will come from 20% of your clients. This is because a small number of customers will buy from you again and again. This means you either need to have a large number of products offerings or you can set up what is called a membership site, members-area, or continuity program. I’ve set this up myself over at Online Guitar Coaching for learning how to play guitar.
The idea is that you create a protected, members only area that houses all your content, in whatever format you choose. I prefer to protect a series of web pages that contains the content such as videos, PDF files, etc rather than just a directory of files. I’ve actually created 7 courses which are a hierarchy of pages in a structured format. You can also ‘drip’ content over time, where you might deliver a module of content once a month, week, etc.
To get this working I now use Wordpress (free), hosted on a HostGator Server, with the Wishlist Member plugin. It’s actually pretty easy to set up. Let me know if you have any questions.
