A hot trend these days for internet entrepreneurs is to sell access to their membership site or continuity program. The reason for this is the owner gets recurring revenue which is the holy grail of sales which attempts to get repeat customers. Rather than try to keep selling your customers a variety of products, it can be easier to sell them a membership to a members-only area with awesome and fresh content added regularly. Not to mention the interactive community aspect which is often achieved via forums.

On the affiliate side of things (if you don’t wish to create your own membership site), it’s also beneficial to sell a product that will get you perpetual payouts. Many of these entrepreneurs offer affiliate programs for their membership sites, so that you will get recurring revenue as long as your referral stays a member. You can go to sites like Clickbank to find products that are recurring by going to the Clickbank Marketplace and selecting ‘Recurring Billing’ under ‘Product Type’ along with your category of choice for your specific niche. You might want to verify that they will pay you indefinitely. There are sites out there that only pay a one time fee even for memberships – such as Guitar Tricks.

Jeff Johnson has a cool new (and free) video on the benefits of perpetual payouts that you should check out. You should also join his mailing list as you can get free seo software and traffic getting tutorials. He pumps out some really great content.