Archive for Internet marketing
I’ve been revamping one of my websites and thought I would post some helpful tips for marketing your website online.
1. Collect emails on your website by giving them a free ebook or something of value (not just subscribe to my newsletter)
2. Send emails on a weekly basis or at least consistently.
3. Use an HTML template and add some ads to your products/services in the sidebar.
4. Make sure your site looks good on mobile devices. Use the WPtouch plugin if you have WordPress
5. Target longer keyword phrases that you can actually compete with for starters. Install the Yoast SEO plugin
6. Make sure you’re posts have at least 300 words. Google is ignoring many shorter pages.
7. Add the post ender WordPress plugin so you can put a blurb at the end of every post to your products/services or social media sites.
8. Add the WWSGD plugin to put a little blurb before each post which can be varied for a new user and one that returns on subsequent visits.
9. Encourage people to post comments on your blog
10. Post this content on social media sites such as Twitter, Facebook, Google+, and other forums
11. Use WordPress to crop your images so that they are 620px wide and fit the full content width of the WordPress site.
12. Add share buttons to your site, for Like and Tweet which help Google search results.
13. Link to other pages within your content. People aren’t looking at ads and sidebars as much these days. Use keywords in the links to your other content. Plus this keeps people on your site much longer.
14. Add Google Analytics script to every page (usually the footer of a WordPress template) so that you can track your traffic. Then make decisions based on the results you see. Where do readers come from? Do more on the sites that bring you more traffic. What keywords are they using to find you. Write more articles on these keywords or enhance those pages.
I saw a commercial recently for a product that helps parents with their kids and the speaker said ‘Send us your feedback on how our product helped your children and I’ll refund your purchase price”. I thought this was a great idea on getting testmonials that can be used for your marketing.
But the more interesting idea is that you can get the product for free (after paying) so this will actually motivate people to buy the product, as well as getting you testimonials!
So how can we use this on the web? I’m thinking you could ask for a youtube video, blog post, tweet, Facebook post, etc. In my case I sell guitar lessons online so I can offer a refund if someone posts a video on YouTube, mentions my website and puts a link in the video description.
So the question is, are you going to use this marketing technique in YOUR business? Let me know!
How I just got onto page one on Google search results for ‘Engage Today’ and ‘Engage Today Conference‘, which is a conference on September 30, 2009 in Calgary, Alberta. Being a long tail keyword with less competition, it’s more likely to get on page one.
Things that were done:
- Created a new domain using GoDaddy with ‘engage today’ in the URL, http://engagetodayseminar.com
- Created wordpress website/blog on HostGator hosting. I use hostgator because they have unlimited bandwidth and unlimited websites on one account
- Tagged blog posts with specific keywords, ‘engage today’, ‘engage today conference’, etc
- Created videos using Animoto and Camtasia Studio Version 6
then uploaded to YouTube
- Advertised with Facebook ads and Google adwords
- Created a Squidoo page (free) http://www.squidoo.com/engagetoday2009
- Sent out a few tweets and Facebook statuses
- Kijiji classified ad posting (free but I paid for addition of URL
- Created a Facebook event
- Had my wife email hundreds oil/gas executives
I can’t think of any better way to learn everything there is to know about internet marketing (for free) than to go through Ed Dale’s Thirty Day Challenge. You also get to take lots of action as you work through your favorite niche. I’ve been doing internet marketing and learning a ton about it over the years, but still managed to find great nuggets in that challenge.
Some of the key points are:
- Make Your First Dollar – You can’t make a million dollars without making a dollar first. If you can make a dollar then you can scale up these efforts to make more money
- Understand Your Market – you can learn a lot about your market using free tools like Google Reader to pull in articles, videos, blogs about your market niche
- Find a product that sells – before expanding too far into content creation make sure your product sells (or find a converting affiliate offer).I wouldn’t create my own product until I can sell a large quantity of someone else’s product.
- Dominate Your Market – become a market leader by understanding the market and adding to the conversation. Add videos, articles, blog posts to your market niche. In other words, add value
So go make that first dollar online! And let me know how it’s going.
I’ve been extremely frustrated doing internet marketing, not seeing results, trying lots of things and having nothing working. I’ve tried Google adsense, affiliate products, creating my own products, membership site, etc in the past and had pitiful results. I want to make this a success so badly, but often doubt myself and am discouraged by lack of results each month.
I haven’t got a lot of support for this venture over the years and have spent many years doing day jobs that I absolutely hated. I’ve been very inconsistent over the past few years until recently when I’ve been ‘between contracts’. I’ve been off work since november and have spent most of my time working on my sites, while I burn through my savings.
My wife Bonnie asked me to add up my sales for this month of August so I went into paypal, google adsense and various affiliate networks. I was happily surprised to see some half decent sales.
The breakdown is as follows:
-my guitar lesson online courses and membership site $286.27
-2 guitar lesson affiliate products $215.38
-internet marketing affiliate products – $29.16
-google adsense – $73.57
For the guitar lesson affiliate products I’ve done a video review using my webcam and posted on youtube and other video sites using TubeMogul (free).
For internet marketing affiliate products I put links within my blog posts and in the sidebar of my blog on membership sites.
For Google adsense I have 50+ videos on guitar lessons at Youtube.
For the guitar lesson site, I created a membership site at $19/month using WordPress and the Wishlist member plugin. I also took some of the content and made a few other products at $29 (Canon Rock Video Lesson) and $97 (Fretboard Blueprint) for instant access to the videos.
I’ve just used WordPress and organic search results, no PPC. I’ve used market samurai a little for keyword research but not for ads or articles. I use Google reader and google alerts to get posts in my niche, then I post these articles or write my own on my blog. I haven’t done many articles recently for EzineArticles (free).
Make sure your niche has a product focus – for guitar lessons we have books, DVDs, online courses and even guitar gear (guitars, amps, pedals, etc). Digital cameras is another one. I’ve just created a back pain blog since I’ve suffered with this for 2002 and have a lot of experience with treatments. There are a fair number of products associated with back pain, besides books, such as inversion tables, exercise balls, and other related products.
I post this to encourage those that are discouraged and to mention that this takes time to develop. I hope you will all work at it each day until you reach your goals. This is an emotional roller coaster. I happen to be excited after I just added up the results, but many days it’s discouraging as nothing happens. We can only control what we do – implement the system day after day with consistency.
Do you ever wonder why internet marketing gurus teach you all their money-making secrets via their online products and membership sites, rather than just using that knowledge to make more money for themselves? Well, it is because they have discovered that the ‘online learning’ market is absolutely huge! And combining that with a ravenous ‘internet marketing’ market, they can often make more money ‘teaching a man to fish’ than doing the fishing themselves!
Due to a variety of demographic, technological and social trends, online learning is growing rapidly and is predicted to hit $52.6 Billion by 2010. Internet usage continues to increase…With the rise of social networking sites such as Twitter and Facebook, the Internet has evolved beyond being simply a delivery mechanism for digital files to becoming a community of interconnected individuals. This trend will likely continue migration from large homogeneous communities towards smaller niche communities. People will join those niche communities that they are interested in for business or personal reasons. As bandwidth continues to increase, we’ve seen the type of material available online go from text, to images, to audio and now video (even live streaming video). The content that can be delivered over the internet is becoming richer and more useful for learning purposes. And the technology is often free and getting easier to use. Socially, the ‘cocooning’ phenomenon has also increased leading towards more home schooling, tv watching, internet usage. With rising commodity prices such as gasoline the trend is towards less travelling by car, plane or other means.
According to Regina Lewis (2005), over 4 million students are enrolled in online schools and universities (and that number is growing 30% per year). There are many benefits to online learning:
-flexibility, including anytime, anywhere access to instructors and information
-student-centered teaching according to their individual learning styles (visual, auditory, kinesthetic) as well as at peak learning times which can be evenings for some students
-repeatability – students can watch videos or view articles and diagrams over and over
-less intimidating than classrooms for some students who are quiet or shy, can think about answer before responding
-access to experts from around the globe, not just those in a student’s city
-’chunkability’ – the ability to focus on one small topic rather than be overwhelmed by too much information
-younger students who grew up on the internet are more comfortable in this environment
-reduced travel costs, with the record prices of gasoline these days
-part-time learning, where many adults have full time jobs
Education is becoming increasingly important, resulting in the need for continuous learning just to compete in today’s economy.
Whether you sell affiliate (ie. other people’s) products, or create and sell your own products you will need to educate your customers. In other words, you need to ‘pre-sell’ your customers by providing ‘useful but incomplete’ content to them. To complete the information they will need to buy your product or service. If you create your own information products for sale these are also educational in nature.
This educational content can be in a variety of formats these days such as:
-blogs (WordPress.com, Blogger.com or your own blog)
-social networking (Twitter, Facebook, etc)
-podcasts (mp3 audio files)
-videos (webcam or camcorder)
-screencast videos (using Camtasia studio for example)
-diagrams (PDFs, images)
-software (creating multimedia).
Notice that this variety of formats appeals to different learning styles which is important.
So if you’re planning to sell anything online or better yet, sell your own information products you will need to be able to create content in at least some of these formats, and publish it all over the web.