Social Media = Business

Nice video from Gary Vaynerchuk:

Social media marketing is huge because remember, that’s where people are, and so it can make you money online. And customers expect you to be accessible, answering their questions, dealing with their grievances, and so on.

Why do companies advertise on tv, radio, magazines, etc? Because that’s where people are, or should I say ‘were’. As people spend more of their time online, companies need to follow. However, no one likes to be sold to, and most of the ads are highly untargeted, ie. irrelevant.

Here’s the two-pronged approach you can use. Constantly create or repurpose your content, and use social media to let people know about that content, and grow a loyal following that loves your company (because you respond and give away free content). Make them offers and people will naturally want to check out your company.

So get out there and build your community!