Online Income – Case Study September 2009

Okay for September 2009 my online income was……drum roll please…..$613.10. This is slightly higher than last month, which isn’t bad considering I’ve been working a part time IT contract from home.

This breaks down as follows:

$275.65 learn and master guitar dvd
$249.95 my guitar lesson products and overnight membership site
$13.94 metal method (metal guitar dvds)
$3.74 amazon (books/dvds from amazon)
$60.91 adsense (my youtube videos)
$8.91 ryan deiss (internet marketing)

I tried a bonus offer, created a new video explaining if they buy learn and master guitar I will throw in a bonus of one of my products. Got 2 sales that way. For my own products I offered a labor day sale in early september -50% off everything. Got a few sales that way. Got a sale of my Overnight Membership site course, which is a $97 video course on starting your own membership site. I sent emails to my list with an image of a youtube video in the email. I use SnagIt to capture the image.

The sites I have are Will Kriski (free with ads), Online Guitar Coaching (membership site with guitar lesson products too), The Wealthy Worker (affiliate and internet marketing related topics), Membership School (how to start and run a membership site), ManageBackPainNow (back and butt pain), and Engage Today Seminar (for the Engage Today Conference).

A big opportunity I was excited about was the chance to be an affiliate for the Engage Today Conference in my city of Calgary. I would be eligible to get about $700 per ticket sold to the event. I created a new website, and marketed it a lot. I had my wife and coworker email all their business clients. I also paid for a few facebook ads. But I didn’t get any sales. Since I spent a few dollars on a domain name and some Facebook/Google ads (about $30) I effectively made a bit less money this month. But it was worth it as I could have really blown away my record for last month of $604.39. Also I got on page one for keywords such as ‘engage today’ so that was cool. No regrets as I gave it my best! I’m also eligible for future sales of related videos/DVDs of the conference.

I’m thinking of doing a contest this month where I get guitarists to send me a video in order to win a memberhsip in my guitar coaching program. The video might be of them playing and explain why they want to get the membership, as opposed to the usual – show me how good you are. This way students that really need the help would benefit. Still need to think that through.

I’d like to add more videos of me playing guitar, not just teaching and do more emailing of my list with offers. But since I’m working part time (mornings) I won’t have as much time this month. Let’s see what we can do.

Let me know how you’re doing in the comments below – any success no matter how small.