Getting on Page One of Google – Case Study

How I just got onto page one on Google search results for ‘Engage Today’ and ‘Engage Today Conference‘, which is a conference on September 30, 2009 in Calgary, Alberta. Being a long tail keyword with less competition, it’s more likely to get on page one.

Things that were done:

• Created a new domain using GoDaddy with ‘engage today’ in the URL, http://engagetodayseminar.com
• Created wordpress website/blog on HostGator hosting. I use hostgator because they have unlimited bandwidth and unlimited websites on one account
• Tagged blog posts with specific keywords, ‘engage today’, ‘engage today conference’, etc
• Created videos using Animoto and Camtasia Studio Version 6
  then uploaded to YouTube
• Advertised with Facebook ads and Google adwords
• Created a Squidoo page (free) http://www.squidoo.com/engagetoday2009
• Sent out a few tweets and Facebook statuses
• Kijiji classified ad posting (free but I paid for addition of URL
• Created a Facebook event
• Had my wife email hundreds oil/gas executives