The Importance of Getting Traffic to Your Website

Most of us appreciate the need to get traffic to our websites but this important factor is often lost on newbies when they aren’t making sales. In many cases the lack of results, when it comes to online sales for well-converting products is due to low traffic. It might take 100-200 visits to a sales page before you get a sale so many times this amount of traffic has not been obtained.

I don’t know about you but when I see blog posts about how someone made $70,000 in 7 days it is not only NOT motivational, it also makes me angry (serenity now!). What they don’t usually tell you is all the up front preparation that went into getting those sales, in other words, the pre-launch efforts. And for many of the gurus they have huge email lists and larger than life reputations and usually many joint venture partners and affliliates. So in other words there are getting large highly-targeted traffic to their offers. The other issue is that making money is not usually a big bang approach but a daily and consistent effort over time. Having said that I am happy for people who are able to achieve this level of success.

Of course you need a purpose before you get traffic. Are you trying to get opt-ins to your email list? Are you trying to sell something? Are you trying to send traffic to another of your websites or pages? Once you set up this page for its specific purpose you then should work to get traffic to it.

You also want qualified traffic. This is traffic that is interested in your niche. If you have a guitar lesson blog but you get people who are looking for guitars then this is not qualified traffic. You want to make sure the keyword phrases for your niche are in your content. Try using less competitive keywords as well. Trying to compete with ‘guitar lessons’ for example may be almost impossible for most of us.

It’s also great to get repeat traffic because it often takes many repeat visits for people to buy. This traffic usually comes from those in your email list, those that have subscribed to your blog posts, those that subscribe to you Youtube channel, or those in your social networks (Twitter, Facebook, etc). Search engine traffic is most likely people that are new to your website. So you want to capture them either via email, subscribing to your blog, or following you on Twitter, Facebook and so on.